The BLOONATIC Approach - Get the Traffic your Web
Site Deserves
~~ by Markus Hoevener
The more web sites there are on the
internet, the more difficult it becomes for the average webmaster to find
his/her audience. You can burn a lot of money for marketing (banner
advertising, mail campaigns, even Yahoo! now charges an annual fee of
249$) or go the smart way. If you can afford some time, you're at the
right place: The BLOONATIC Approach (learn more about it at
http://www.bloonatic.com/approach/).
BLOONATIC is a professional site promotion agency that came up with a new
site promotion methodology. The focus is on site promotion techniques,
that everybody can do and that do not cost you a single cent. Of course,
if you do not want to do site promotion and online marketing on your own,
BLOONATIC would like to have you as a customer.
The BLOONATIC Approach aims at improving your web
site's link popularity, i.e. the number and quality of links to it. This
will increase quality traffic to your site and - more important -
dramatically improve your search engine ranking, because many search
engines (Google, AltaVista, ...) rank web pages by
their link popularity.
The BLOONATIC Approach focuses on three site promotion
techniques:
1.) Hot spots
2.) Link lists
3.) Community outreach
1.) Hot spots are high quality, high traffic,
authoritive web sites. It can be more important to have a hot spot link to
you than to have a hundred links from unimportant personal home pages.
Thus, find out which sites are hot spots for your topic and ask them to
link to your site; many sites even have an "Add your web site" link for
you. One example: If your web site deals with alternative cancer
treatment, your hot spots could be www.cancerdecisions.com and
www.alternative-cancer-disease-treatment.com. Some sites will ask you for
reciprocal linking, so you might consider adding a link section to your
web site as well.
2.) There are many web pages on the internet, that link
to competitor sites of yours, but not to your site - you want to change
that! Use search engines to find such link lists: Ask Google for
"link:www.cancerdecisions.com" and find web pages, that link to
www.cancerdecisions.com. It can take some time to contact their webmasters
and ask them to link to your site, but it's worth the effort. There is a
shortcut to all this: 101 OCTANE (www.101octane.com). This service does
all the research and compiles a report for you, that lists hundreds of web
pages, that link to your competitors.
3.) Finally, community outreach is very
important. The best advertisement is one that people request! A very easy
and convenient way is to visit groups.google.com and to search for people,
that ask for a service or product, that your web site can offer. One
example: Search for "alternative cancer treatment", reply to messages and
tell them about your site. But be aware: You do not want to raise the
suspicion of sending spam. Your postings should always be informative and
helpful to others.
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