New Meta Tag Driving Targeted Traffic to Websites
~~ by Shelley Lowery
The Aesop Meta Tag is a new
standard that is dramatically changing the way we search the Internet.
This new Meta Tag not only returns highly targeted search results, but it
also provides website owners with highly targeted traffic.The concept
is simple. The Aesop Meta Tag provides website owners with a standardized
method of classifying their web pages into one of six categories. The
Search Engine matches the search terms with appropriate web pages
according to the classification. This enables the Search Engine to return
fast and relevant results for users -- while at the same time, driving
highly targeted traffic to the websites.
When classifying a website, webmasters can categorize each page within
their website rather than just one general classification. This allows for
precise targeting not only for specific search terms, but also for each
page of a website.
The new classification categories are as follows:
Sales
The "Sales" classification signifies that the purpose of a web page is
to sell a product or service. This includes any web page that plays a role
in the sales process or leads to a sales page. This classification will
provide those selling a product or service with highly targeted traffic,
as the search results will display a sales icon. This icon will
immediately let the user know that this particular page is selling a
product or service. If they're in the market to buy, they'll click
through.
Interactive
The "Interactive" classification includes web pages that enable
visitors to dynamically interact. This includes web pages that provide any
of the following:
- Email services
- Postcard services
- Online games
- Chat rooms
- Bulletin boards
- Forums
- Etc.
This classification will display the "Interactive" icon within the
search results.
Multimedia
The "Multimedia" classification will consist of sites that offer audio,
video, animation, graphics or any other form of media that isn't text.
This classification will display the "Multimedia" icon within the search
results.
Links to Information
The "Links to Information" classification will include web pages that
provide a list of resources or links to other sites. This
classification will display the "Links to Information" icon within the
search results.
Personal
The "Personal" classification will include web pages that are personal
home pages for an individual person or family. This classification
will display the "Personal" icon within the search results.
Information
The "Information" classification will include web pages that don't fit
into any of the other categories. This classification will display
the "Information" icon within the search results.
Although the only Search Engine currently utilizing the new Meta tag is
aesop.com, I have it on good authority that the other Search Engines are
preparing to recognize them as well.
For further information about the new Aesop Meta Tag, Visit the
official Aesop.com site. You can submit your site and generate your Meta
Tags completely free.
http://www.aesop.com/metatag.htm
The days of a "search" returning thousands of irrelevant results is
coming to an end -- thanks to the new Aesop Meta Tag. This new Meta Tag
will dramatically change the way we search the Internet. If you haven't
already done so, it is very important that you prepare your pages now.
Copyright © S Lowery 2001.
Shelley Lowery is the author of Ebook Starter -
A complete ebook design kit. Subscribe to Etips, for a wealth of quality
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